What happens if you sell a knockoff product?

On Behalf of | Aug 19, 2022 | Trademark Infringement Litigation |

One common way to begin your entrepreneurial interests is to start an online store. Becoming an online retailer is surprisingly easy, especially using the Amazon marketplace. You may very well be able to make a remarkably good living by simply reselling goods. The downside is that sometimes your sourcing may land you in trouble.

Unknowing infringement

When you are a re-saler, your margins are a vital part of your business plan. The better deals you find, the less expensive your original purchases are, and the more you will make. It’s a simple business plan.

However, hunting down the best deals for you may lead you into trouble. As we’ve written before, knockoffs are extremely common. And if you aren’t careful where you’re sourcing goods, you may sell knock-off products. While the product may still be of high quality, the intellectual property issues can put your fledgling business in deep trouble.

Facing infringement accusations

When you’re facing the possibility of an infringement lawsuit, you’re under some of the most extreme pressure of your life. While you may not have knowingly infringed on the copyrights or trademarks of another entity, you may still be liable for damages. In California, you can even face criminal charges.

However, facing a lawsuit and losing your livelihood are not your only options. With a skilled attorney you can learn about the liability you face and work to mitigate it. You may even have a significant opportunity to defend yourself if the circumstances are right. All this is to say; that it’s not over yet. There’s still hope.

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