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August 2019 Archives

Attitudes vary about intellectual property rights

Intellectual property rights are critical to many California businesses, especially those that are involved in some kind of creative or technical enterprise. According to the U.S. Patent and Trademark Office, industries where intellectual property is critical contribute 40% of the country's gross domestic product, a number that is only likely to rise given the importance of idea protection to technological development. However, attitude surveys continue to show that while consumers understand that IP is important in theory, they remain willing to engage in some violations of IP on a regular basis for a number of reasons. In addition, even businesses that could benefit from IP rights may not fully understand why.

Ferrari owners warned about posting photos of their cars online

Ferrari owners in California and around the country often post photographs of their cars on social media, but they may be wise to think carefully before doing so if the images involved could be construed as portraying the brand in a negative light. The iconic Italian sports car company takes its intellectual property rights extremely seriously, and it recently sent several sharply worded cease-and-desist letters to Ferrari owners who posted potentially embarrassing photographs of their vehicles on Facebook, Twitter and Instagram.

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