The California-based footwear manufacturer Vans has filed a trademark infringement lawsuit against Target Corporation according to recent media reports. Vans claims that the retail giant's Camella sneaker copies design elements of their iconic Old Skool shoe introduced in 1977. Court documents reveal that Vans believes the Old Skool design was deliberately copied by Target to improve the market profile of its Wild Fable line or merchandise, of which the Camella sneaker is a part.
One of the concerns entrepreneurs in California may have is how to prevent their company's intellectual property from being stolen or copied. The use of patents is one aspect of intellectual property management business owners may use to protect their company's assets.
Families in California and across the country may face conflicts when business and even intellectual property enter the picture. In one case, relatives of Phyllis Schlafly, the well-known late conservative activist, failed to block a brewery owned by a relative from trademarking their surname. A panel of the U.S. Federal Circuit Court of Appeals ruled unanimously in favor of Saint Louis Brewing LLC, co-founded by a nephew of Schlafly. He applied in 2011 to trademark his last name for his Schlafly-branded beer.